I think it's important to most everyone to own a watch and/or always have a watch on. For those who don't own a watch ( ;D ), I still love you. Watches are sophisticated, mature and add to any outfit, even the everyday jeans and tee. While not everyone is able to buy that big beautiful Cartier, Tag Heuer, Bvlgari and Movado watch, I think there are a lot of great substitutes that will suffice and a vintage watch is almost certainly a better find anyway.
Nixon are great quality watches at reasonable prices. Burberry's are just beautiful. So if your trying to invest in a new watch check out nixon.com, and burberry they are fab. The other possibility? Just keep an eye out in vintage and antique stores... there's much treasure to be found, we're sure of it.